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CPM Calculator

Calculate CPM, cost, or impressions in one click with real 2026 channel benchmarks for YouTube, Meta, TikTok, LinkedIn, and CTV.

What do you want to calculate?

I know cost + impressions. What's the CPM?

Enter the values above to calculate your CPM.

CPM formulas (in case you need them)
  • CPM = (cost / impressions) × 1,000
  • Cost = (CPM × impressions) / 1,000
  • Impressions = (budget / CPM) × 1,000

About the CPM Calculator

Three-mode CPM calculator: find your CPM from cost + impressions, find the cost from CPM + impressions, or find expected impressions from CPM + budget. Includes side-by-side benchmark comparison across YouTube, Meta, TikTok, LinkedIn, Display, and CTV so you know whether your CPM is efficient, typical, or premium for the channel.

✓ Runs entirely in your browser. No signup, no AI cost, no data sent anywhere.

Make the ad, too

You know what the impressions cost. Make the ad they will see.

Ad Maker turns a description of what you sell and 1 to 5 product photos into a video ad sized for the placement: TikTok in-feed, Instagram Reels, YouTube Shorts, Facebook feed or YouTube in-stream. It writes the hook, the pitch and the call to action.

Your real product.
Product scenes show your photos as they are, so the ad never invents your product.
Sized per placement.
9:16 for TikTok, Reels and Shorts, 1:1 for the Facebook feed, 16:9 for in-stream.
Your call to action.
Shop now, Book a demo, Download the app, or your own wording.

Pricing

Plans for making the ads you are planning

The CPM calculator stays free with no signup. Ad Maker is included on every plan, from $9 a month.

Lite

The easy start. Every tool, one creator.

$9/mo

or $99 a year, 1 month free

600credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 2 social accounts
  • Videos up to 10 minutes
  • 1080p export, never a watermark
  • 1 user

Every tool included

Solo

For one creator posting every week.

$19/mo

or $190 a year, 2 months free

1,100credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 4 social accounts
  • Videos up to 10 minutes
  • 1080p export, never a watermark
  • 1 user

Every tool included

Most popular

Plus

Long-form, your branding and a team of three.

$29/mo

or $290 a year, 2 months free

1,750credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 6 social accounts
  • Stock-footage videos up to 40 minutes
  • Brand Kit: your logo on every video
  • 3 team seats with admin and member roles

Every tool included

Pro

For teams and channels running at volume.

$49/mo

or $490 a year, 2 months free

3,000credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 10 social accounts
  • Stock-footage videos up to 40 minutes
  • Brand Kit: your logo on every video
  • 10 team seats with admin and member roles

Every tool included

Run out in a busy month? Add credits any time, from $5. Credits you buy never expire. See pricing

Every plan includes

  • Captions, music and studio-quality voices, free on every video
  • Full HD 1080p export, never a watermark
  • Post and schedule to 11 platforms
  • Video in 24 languages
  • API, MCP server and CLI for ChatGPT, Claude or any AI agent

CPM Calculator FAQs

Something else? Visit the help center

What is CPM and how is it calculated?

CPM stands for cost per mille (mille = 1,000 in Latin), the cost of 1,000 ad impressions. The formula is CPM = (total cost / total impressions) × 1,000. So if you spent $500 to get 100,000 impressions, your CPM is $5.

What is a good CPM in 2026?

It depends entirely on the channel. Display ads run $1-$5 CPM, Meta and TikTok land around $5-$15, YouTube in-stream averages $9.68, LinkedIn $6-$30 (the highest for B2B targeting), and connected TV (CTV) is $18-$45 for premium audiences. Our calculator compares your number against benchmark ranges for every major channel.

What's the difference between CPM and CPC?

CPM (cost per mille) is what you pay per 1,000 impressions (someone seeing your ad). CPC (cost per click) is what you pay per click. CPM is the typical pricing model for awareness and reach campaigns; CPC is used for direct-response campaigns where you want clicks. Some platforms support both bidding models.

Why is YouTube CPM so much higher than other social platforms?

YouTube CPM averages $9.68 because (1) full-screen video commands attention and skippable in-stream ads have higher engagement than text or image ads, (2) YouTube takes a 45% revenue share but advertisers still pay premium because the audience watches with sound on, and (3) precise YouTube targeting by topic, channel, and keyword pushes CPM higher in competitive niches like finance.

How do I lower my CPM?

Three high-impact moves: (1) improve creative quality so your CTR rises, which lowers effective CPM on auction-based platforms, (2) broaden your audience targeting to reduce auction pressure (narrower targeting drives up CPM), and (3) shift budget to lower-CPM channels like display or programmatic for upper-funnel awareness, reserving high-CPM channels like LinkedIn for high-intent moments.

Is this CPM calculator free?

Yes, free to use as often as you like, with no signup and nothing to pay. The tool runs entirely in your browser so there's no AI cost or rate limit. The paid product on MakeAIVideo is prompt to video, a separate product that runs on a monthly plan's credits.

Want to actually make the video?

MakeAIVideo turns one prompt into a finished AI video: script, voiceover, scenes and captions, with music if you want it, ready in a few minutes.

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