CPM Calculator

CPM stands for cost per mille (mille = 1,000 in Latin), the cost of 1,000 ad impressions. The formula is CPM = (total cost / total impressions) × 1,000. So if you spent $500 to get 100,000 impressions, your CPM is $5.

It depends entirely on the channel. Display ads run $1-$5 CPM, Meta and TikTok land around $5-$15, YouTube in-stream averages $9.68, LinkedIn $6-$30 (the highest for B2B targeting), and connected TV (CTV) is $18-$45 for premium audiences. Our calculator compares your number against benchmark ranges for every major channel.

CPM (cost per mille) is what you pay per 1,000 impressions (someone seeing your ad). CPC (cost per click) is what you pay per click. CPM is the typical pricing model for awareness and reach campaigns; CPC is used for direct-response campaigns where you want clicks. Some platforms support both bidding models.

YouTube CPM averages $9.68 because (1) full-screen video commands attention and skippable in-stream ads have higher engagement than text or image ads, (2) YouTube takes a 45% revenue share but advertisers still pay premium because the audience watches with sound on, and (3) precise YouTube targeting by topic, channel, and keyword pushes CPM higher in competitive niches like finance.

Three high-impact moves: (1) improve creative quality so your CTR rises, which lowers effective CPM on auction-based platforms, (2) broaden your audience targeting to reduce auction pressure (narrower targeting drives up CPM), and (3) shift budget to lower-CPM channels like display or programmatic for upper-funnel awareness, reserving high-CPM channels like LinkedIn for high-intent moments.

Yes, free and unlimited, no signup, no card. The tool runs entirely in your browser so there's no AI cost or rate limit. The paid product on MakeAIVideo is our AI script-to-video pipeline at /prompt-to-video, which is a separate product on a 7-day trial.