ROAS Calculator
Calculate return on ad spend (ROAS), break-even ROAS, and net profit. Compares your number against benchmarks for 6 ad channels.
Enter your margin (revenue minus cost of goods, as %) to calculate the ROAS you need to break even. For pure-software SaaS use 80-90%; physical products often 30-60%.
Enter revenue and ad spend to calculate your ROAS.
ROAS formula
ROAS = revenue / ad spend
break-even ROAS = 1 / gross margin (as decimal)
ROAS measures top-line return from ad spend before COGS, shipping, or returns. Profitability requires ROAS above break-even (set by your gross margin). A 4x ROAS at 25% margin breaks even; at 75% margin it's a ~3x profit multiplier.
About the ROAS Calculator
Enter your ad revenue and ad spend to instantly calculate ROAS (return on ad spend) as a multiplier and percentage. Add your gross margin to compute break-even ROAS and see whether you're profitable or burning cash. Includes side-by-side channel benchmarks for e-commerce, B2B SaaS, lead gen, retail, Google Search, and display so you know whether your ROAS is weak, typical, or strong for the channel.
✓ Runs entirely in your browser. No signup, no AI cost, no data sent anywhere.
More creatives to test
Below break-even? Try a new creative before a new budget.
The creative is the part of an ad you can change in an afternoon. Ad Maker builds a new video ad from a description and your product photos, so you can test another angle without a shoot. For a creator-style read, see AI UGC video.
- A new angle per render.
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Describe what you sell. We write the hook, the pitch and the call to action, then build the ad.
What are you advertising?
ExampleA handmade ceramic pour-over coffee set. Slow mornings, one cup at a time, sold direct from our studio.
Photos of your product
Where will it run?
Call to action
Estimated cost
~89 credits Example
Pricing
Plans for testing more ad creatives
The ROAS calculator stays free with no signup. Every plan includes Ad Maker, and plans start at $9 a month.
Lite
The easy start. Every tool, one creator.
$9/mo
or $99 a year, 1 month free
600credits every month
Use them on any tool below
7 days free with 350 credits. Cancel before day 7 and you won't be charged.
- Post and schedule to 2 social accounts
- Videos up to 10 minutes
- 1080p export, never a watermark
- 1 user
Solo
For one creator posting every week.
$19/mo
or $190 a year, 2 months free
1,100credits every month
Use them on any tool below
7 days free with 350 credits. Cancel before day 7 and you won't be charged.
- Post and schedule to 4 social accounts
- Videos up to 10 minutes
- 1080p export, never a watermark
- 1 user
Plus
Long-form, your branding and a team of three.
$29/mo
or $290 a year, 2 months free
1,750credits every month
Use them on any tool below
7 days free with 350 credits. Cancel before day 7 and you won't be charged.
- Post and schedule to 6 social accounts
- Stock-footage videos up to 40 minutes
- Brand Kit: your logo on every video
- 3 team seats with admin and member roles
Pro
For teams and channels running at volume.
$49/mo
or $490 a year, 2 months free
3,000credits every month
Use them on any tool below
7 days free with 350 credits. Cancel before day 7 and you won't be charged.
- Post and schedule to 10 social accounts
- Stock-footage videos up to 40 minutes
- Brand Kit: your logo on every video
- 10 team seats with admin and member roles
Run out in a busy month? Add credits any time, from $5. Credits you buy never expire. See pricing
Every plan includes
- Captions, music and studio-quality voices, free on every video
- Full HD 1080p export, never a watermark
- Post and schedule to 11 platforms
- Video in 24 languages
- API, MCP server and CLI for ChatGPT, Claude or any AI agent
ROAS Calculator FAQs
Something else? Visit the help center
What is ROAS and how is it calculated?
ROAS (return on ad spend) is the revenue you generate for every dollar of ad spend. The formula is ROAS = total revenue / ad spend. A 4x ROAS means you generated $4 of revenue per $1 spent. ROAS is the top-line number; profitability also depends on gross margin and your break-even ROAS.
What's a good ROAS?
Channel-dependent. E-commerce direct response typically targets 4x ROAS; Google Search Ads on high-intent keywords can hit 5-8x; LinkedIn and other B2B paid social often work at 2-4x ROAS because of higher LTV. Display and awareness campaigns work below 2x ROAS because the value is upstream of the click. The calculator includes benchmarks for 6 channels.
What's the difference between ROAS and ROI?
ROAS measures revenue per ad-spend dollar (top-line). ROI (return on investment) measures profit per dollar invested (bottom-line), and accounts for cost of goods, shipping, returns, and operating costs. A campaign can have great ROAS but bad ROI if margins are thin. That's why we include the margin field, it converts ROAS into break-even and profit.
How do I calculate break-even ROAS?
Break-even ROAS = 1 / your gross margin (as a decimal). So at 50% margin, you need 2x ROAS to break even. At 25% margin, 4x. At 75% margin, 1.33x. Our calculator does this automatically when you enter your margin %. Anything above break-even is profit; below means you're spending more on ads than you're netting.
Is 3x ROAS good?
Depends on your margin. At 80% margin (typical pure-software SaaS), 3x ROAS = ~2.7x profit multiple, excellent. At 30% margin (typical e-commerce), 3x ROAS only breaks even after COGS, you need 4x+ to actually profit. Use the margin field in the calculator to see where you land.
Why is my ROAS dropping over time?
Three common causes: (1) ad fatigue, your creative has been seen by your best audience too many times, so CTR drops and CPC rises, (2) auction competition increases in your category as more brands bid on the same audience, (3) you scaled spend beyond your highest-intent audience and started bidding on less-qualified impressions. Solutions: refresh creative weekly, broaden targeting only when the budget demands it, segment campaigns by intent.
Can AI video creative help improve ROAS?
Yes, the most common ROAS killer is creative fatigue, and the most direct fix is more creative variants. With AI UGC video you can make several ad variants from one brief, which keeps the audience seeing fresh creative and slows the CTR decay that drives ROAS down.
Want to actually make the video?
MakeAIVideo turns one prompt into a finished AI video: script, voiceover, scenes and captions, with music if you want it, ready in a few minutes.
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