MakeAIVideo

Make AI explainer videos

Type your topic or paste your script. MakeAIVideo writes (or narrates) it, records the AI voiceover, builds the scenes from real footage, adds captions and any music you pick, and renders a finished 30 to 90 second explainer video at 1080p, no editing required.

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Script to Video example: Your script, narrated over AI scenes with captions, made with MakeAIVideo

Real explainer rendered by the same pipeline this page describes.

Watch this example full size

Concept in. Finished explainer out.

Explainer AI that builds the whole AI explainer video

Most explainer-video tools either hand you a template marketplace and make you assemble scenes by hand, or output a single 6-second AI clip you still have to stitch into something watchable. MakeAIVideo runs the whole pipeline: a script that opens on the question, a natural AI voiceover, a scene per beat, word-by-word captions, optional background music, and a 1080p MP4 ready to post.

Hook-body-close structure.
It opens on the question, explains the mechanism, and pays it off, paced the way short-form actually retains.
Verbatim or auto-written.
Type one idea into the Explainer tool, or bring your own script for line-by-line control.
In the language you write in.
Script, voiceover and captions follow your prompt's language, or pick one of 24.

How it works

How AI explainer videos are made

  1. Step 1

    Drop in your topic or paste your script

    If you have the exact words, paste them into Script to Video and the pipeline narrates them verbatim. If you have only the concept ('how our pricing tiers work', 'why mitochondria are the powerhouse of the cell'), type it into the Explainer tool and it drafts a script that opens on the question, explains the mechanism, and pays it off. Either way, the explainer is built around the message, not around a template.

  2. Step 2

    Pick a length and aspect ratio

    Choose 30, 45, 60 or 90 seconds and set the aspect ratio: 9:16 for Reels and Shorts, 16:9 for YouTube and landing-page embeds, 1:1 for in-feed posts. Scenes use real filmed footage matched to each line by default, and the language follows your prompt unless you pick one of 24.

  3. Step 3

    Generate the full explainer

    MakeAIVideo writes (or reads) the script, records the voiceover, matches a scene to each beat, and times word-by-word captions to the audio. Background music is optional, and you can add a track in the editor. Most explainers are ready in a few minutes. Nothing to stitch, nothing to time manually.

  4. Step 4

    Edit or download a 1080p MP4

    A watermark-free 1080p MP4 lands in your library. Post the default render as-is, or open the built-in editor to regenerate a scene that missed, swap the voice, restyle the captions, or add a music track. A regenerated scene costs about 50 credits on its own, with the cost shown first, so you can iterate without redoing the whole video.

See it in the app

The AI explainer video workflow, in your browser

Type a topic into the Explainer tab, or paste your own words into Script to Video. Explainers run on real filmed footage matched to each line by default. When the idea needs scenes no camera could film, a script can switch to AI video instead.

Real footage by default.
Filmed clips matched to each line of the script, so a product or a process looks real.
AI video when you need it.
Every scene generated from scratch, for ideas that have no footage.
Voice, then music if you want it.
An AI narrator reads the script. Add a library track or generate one with AI, or leave it voice only.

All included

Everything included with the explainer video maker

Voice, captions, and a watermark-free 1080p export come with every generation, and music is there when you want it. Open any explainer in the editor, and fixing one beat never means starting over.

Regenerate the beat that missed

Not happy with one scene? Regenerate it on its own with new visuals and voice, usually in a few minutes. The rest of the pacing stays exactly as it is.

A narrator that fits the subject

Audition 12 voices, including a professional read made for tutorials, choose a delivery, and re-record every scene in one go.

Music under the narration, if you want it

Pick from 120 tracks in 10 moods. The track dips while the voice speaks, and No music is always an option.

Captions that help it land

Burned-in captions timed to the voice, in 11 styles. Click any word in the transcript to fix it without re-recording.

Embed it, post it, or send it

Download a 1080p MP4 with SRT and VTT caption files for your video player, or send a client a download link.

Connect your AI agent

Make an AI explainer video from ChatGPT or Claude

Connect Claude, ChatGPT or any MCP client and request an explainer the way you would brief a colleague. It picks the Explainer tool, checks the cost, and hands back the finished video.

Connect your AI assistant.
Add MakeAIVideo to Claude, ChatGPT, Grok, Claude Code, Cursor or any app that supports MCP with one address. You sign in once; there is no API key to paste.
Ask in plain English.
“Make a 60 second explainer on how compound interest works, in 16:9 for our help center.” It checks the cost before it spends anything.
It makes the video.
A finished MP4 with the script, voiceover, scenes, captions and any music, in your library to edit or download.
And posts it if you ask.
To the accounts you have connected, now or on a schedule, across 11 platforms.

MCP, API and CLI use the same credits and the same balance as the app.

Connector address

mcp.makeaivideo.ai

Works with

Signed in? Connect an AI assistant

Use cases

What you can explain with AI explainer videos

Built for the person who has the concept but not a video team.

A white smart speaker on a pale grey studio surface, a frame from a product explainer

Product explainers for landing pages

Turn a feature, launch, or pricing tier into a narrated 60 to 90 second clip that lives above the fold. Embed the 16:9 export, or make a 9:16 version for social to drive the same traffic from a different surface.

A glass model of a DNA double helix lit in soft blue, a frame from an educational explainer

Concept explainers for educators

Explain a single concept in 60 to 90 seconds with narration timed to scenes that illustrate the point. Each beat gets its own visual, so dense ideas read clearly without a presenter on camera.

A bright open-plan office with white desks and plants, a frame from a software onboarding explainer

SaaS onboarding and feature tours

Walk a new user through a feature, a workflow, or a release note. Re-render any time the product changes; no scheduling a video team, no re-shooting a screen recording.

A small bright meeting room with a round table and a blank whiteboard, a frame from a training video

Internal training and L&D

Replace dense slide decks with paced narrated explainers. Same content, easier to watch, and a repeatable workflow whenever a process or policy updates.

A glass office tower against a pale blue sky, a frame from an investor overview

Investor and stakeholder overviews

Turn a one-paragraph pitch or board summary into a watchable explainer with a clear hook and a clean close. Useful for async stakeholder updates and pre-meeting context.

A water droplet falling into a still pool, a frame from a short science explainer for social

Concept explainers for social

Take a 'why X works' or 'how Y is built' idea and ship a 9:16 narrated explainer with auto-captions. The format that earns reach on YouTube Shorts, Reels, and TikTok for educational content.

If you want a presenter on camera, an AI talking avatar lip-syncs an AI character to your script instead.

Course creators

AI explainer videos for online course lessons

Moving a course from slides and PDFs to video goes wrong when it happens in one sprint. Do it in phases, and only move on when the last phase moved completion on a real cohort.

  1. Before you start

    Audit and freeze the outline

    List every lesson and score it on three things: where students get stuck, how often the content changes, and whether it sells on your personality or on structured information. Then lock the module order in writing. Re-shoots come from moving lesson 4 after it was recorded.

  2. Phase 1

    Patch the lesson students get stuck on

    Not the intro. Make one to three short explainers for the single highest-friction lesson and check whether completion moves before you do more. The Explainer tool makes 30 to 90 second videos from the concept.

  3. Phase 2

    Add an intro and outro to every module

    Short, scripted, and the same voice every time, so the course starts to feel video-native without re-recording lessons. A presenter from Talking Avatar works if you want a face.

  4. Phase 3

    Convert lessons one module at a time

    Structured lessons (frameworks, definitions, step-by-step concepts) suit narrated explainers. Paste the lesson into Script to Video to keep your exact words, up to 10 minutes. Pick one look per module and hold it.

  5. Phase 4

    Answer the repeat questions on video

    Once a question has come up three times, give it a 60 to 120 second answer and file it under its module. Re-render the answer when the underlying answer changes.

  6. Phase 5

    Refresh the trailer and promos last

    Market the course you actually built. Make the vertical cutdowns as well as the long trailer, each as its own render.

What MakeAIVideo covers

Concept lessons, module intros and outros, answers to repeat questions, and the promo cutdowns, each re-rendered from the script when the content changes. Downloads come with SRT and VTT caption files for your course platform.

What it does not

Screen-recorded software walkthroughs, and lessons that sell on your personality, such as coaching or your own story. Record those yourself. If the sales page quotes student results, the FTC's Endorsement Guides usually read a specific result as typical, so hold proof or state the generally expected outcome.

SaaS teams

SaaS explainer videos that keep up with your positioning

Making one explainer is easy. Keeping it true after the third headline change is the hard part. Gartner found 67% of B2B buyers prefer a rep-free buying experience, so the page and its video carry more of the sale, and HubSpot reports 96% of people say they watch explainer videos to learn more about a product.

Script it for the visitor

Write the tagline and three to five feature bullets yourself, then let the narration connect them. Say what the product does and who it is for in the opening line, and save the story for the middle.

Re-render, don't re-brief

Swap the headline or a feature in the script and generate again from your credits. Ship version A, watch where visitors drop off, and have version B up the same week.

One ratio per render

16:9 for the homepage hero. For the social cut, switch the ratio to 9:16 or 1:1 in the editor and export again; earlier renders stay in your render history.

The scenes show your idea with stock footage or AI video, not your interface. If your UI is stable and you want real screens, record them and cut them in with an editor.

Product demos

Product demo explainer videos, and what they don't replace

There are four shapes of demo, and they suit different volumes and deal sizes. MakeAIVideo makes the first one. The Product demo tool turns a description and your product photos, which guide the visuals, into a narrated video.

Scripted video demo

A narrated MP4 for the pricing page, an outbound email, a paid ad or an onboarding flow. One script serves every viewer, so the cost does not grow with views. This is what MakeAIVideo makes.

Interactive click-through tour

A clickable walkthrough of your real UI that buyers explore on their own. It earns its build time when the pricing page has real traffic and the product is browser-based. MakeAIVideo does not build these; use interactive demo software.

Personal rep video

A rep records a walkthrough for one named prospect after a call. Strong on reply rates, but every video costs rep time, and HubSpot reports only about a third of a salesperson's day is spent selling. Worth it when the deal size carries it.

Buyer-driven video library

Buyers pick the clips they want from a library mapped to their role, which pre-qualifies large buying committees. An enterprise play that needs a content owner to build the library.

Where to start

A scripted video has the lowest setup cost and a cost that stays flat as views grow, so it is the safe first shape: a 60 to 90 second video on the pricing page and in the outbound sequence. Add an interactive tour when pricing-page traffic justifies the build, and personal rep videos when deal sizes carry the rep time. For a presenter-led version, use an AI spokesperson video.

Best practices

Tips for sharper AI explainer videos

Name the concept, not the outcome

'A 60-second explainer on how index funds work' will outperform 'a really good finance video'. Concrete subject + concrete length beats vague adjectives every time.

Aim for 60 to 90 seconds

Short-form explainers retain best in the 60 to 90 second window. Beyond two minutes, viewer drop-off climbs sharply, especially on social and landing-page embeds.

Front-load the hook

The first three seconds decide whether the clip survives the scroll or the bounce. Open with the most interesting line, the surprising claim, or the stakes.

One idea per beat

Each line of script becomes a scene. Mixing two ideas into one sentence dilutes the visual and crowds the captions. Short, single-idea sentences pace cleaner narration.

Pick the aspect ratio before generating

9:16 for Reels and Shorts, 16:9 for YouTube and landing-page embeds, 1:1 for in-feed posts. Captions are framed for the ratio you pick; switching afterwards costs a re-export.

Re-roll one scene, not the whole video

If a single scene misses, open the editor and regenerate just that beat. Faster and cheaper than re-rendering the entire explainer, and the rest of the pacing stays intact.

Pricing

AI explainer video maker pricing

Every plan includes the Explainer tool, Script to Video, 1080p downloads and no watermark. A 30-second explainer over stock footage is about 112 credits, and the app shows what each explainer costs before you generate it. Every plan starts with a 7-day free trial.

Lite

The easy start. Every tool, one creator.

$9/mo

or $99 a year, 1 month free

600credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 2 social accounts
  • Videos up to 10 minutes
  • 1080p export, never a watermark
  • 1 user

Solo

For one creator posting every week.

$19/mo

or $190 a year, 2 months free

1,100credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 4 social accounts
  • Videos up to 10 minutes
  • 1080p export, never a watermark
  • 1 user
Most popular

Plus

Long-form, your branding and a team of three.

$29/mo

or $290 a year, 2 months free

1,750credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 6 social accounts
  • Stock-footage videos up to 40 minutes
  • Brand Kit: your logo on every video
  • 3 team seats with admin and member roles

Pro

For teams and channels running at volume.

$49/mo

or $490 a year, 2 months free

3,000credits every month

Use them on any tool below

Start 7 day free trial

7 days free with 350 credits. Cancel before day 7 and you won't be charged.

  • Post and schedule to 10 social accounts
  • Stock-footage videos up to 40 minutes
  • Brand Kit: your logo on every video
  • 10 team seats with admin and member roles

Run out in a busy month? Add credits any time, from $5. Credits you buy never expire. See pricing

Every plan includes

  • Captions, music and studio-quality voices, free on every video
  • Full HD 1080p export, never a watermark
  • Post and schedule to 11 platforms
  • Video in 24 languages
  • API, MCP server and CLI for ChatGPT, Claude or any AI agent

AI explainer video FAQs

How the explainer tool works, what it costs, and what you can do with the result.

Something else? Visit the help center

What is an AI explainer video?

An AI explainer video is a short narrated video (typically 60 to 90 seconds) that explains a concept, product, or idea with an AI voiceover over real footage or AI-generated scenes and synced captions. MakeAIVideo builds the whole thing from your topic or your pasted script, with no filming, recording, or scene-stitching.

How does the AI explainer video generator work?

Drop in a topic or paste a script, pick a length and aspect ratio, and MakeAIVideo runs the full pipeline: script (if you didn't bring one), AI voiceover, a scene per beat, and word-by-word captions timed to the audio, rendered as a finished 1080p MP4, with background music if you add it. Most explainers are ready in a few minutes.

How long are the explainer videos?

The Explainer tool makes 30, 45, 60 or 90 second videos, and 60 to 90 seconds is the sweet spot where short-form explainers retain best. For something longer, Script to Video and Prompt to Video go up to 10 minutes, or 40 minutes for real-footage videos on the Plus and Pro monthly plans, but most explainers land their idea most cleanly inside 90 seconds.

What aspect ratios can I export?

9:16 portrait for Reels, Shorts, and TikTok; 16:9 landscape for YouTube and landing-page embeds; 1:1 square for in-feed posts on Instagram and Facebook. Scenes and captions are framed for the ratio you choose, so pick it before generating.

Is there a watermark on the export?

No. Every export is a watermark-free 1080p MP4, yours to embed on a landing page, post to social, or send to a client. Watermark removal is never an extra charge.

How long does an explainer take to render?

Most explainers are ready in a few minutes end to end. Longer videos, AI-generated scenes, and regenerated scenes add to that, but a typical short explainer is ready while you make a coffee.

Can I use the explainer videos commercially?

Yes. Videos you generate are yours to use commercially: landing pages, product pages, ads, client deliverables, monetised YouTube channels. Real-footage scenes use stock clips licensed for commercial use, and AI scenes are generated fresh for your video. See the full terms.

Can I edit the explainer after it generates?

Yes. Open the finished video in the built-in editor to regenerate a scene that missed, swap the voice, restyle the captions, fix a word in the transcript, or add a music track. A regenerated scene costs about 50 credits on its own, and the editor shows the cost before you confirm.

Do I need to write the script myself?

Not unless you want to. Type one line about the topic and the pipeline drafts a hook-body-close script for you. If you already have the exact wording, Script to video keeps your script verbatim and narrates it word for word.

How is this different from a single-clip AI video tool?

Most AI video tools generate a 5 to 10 second clip and stop, leaving you to write the script, record the voice, and stitch the clips together yourself. MakeAIVideo runs the entire explainer pipeline: script, voiceover, multiple scenes, captions, optional music, finished MP4. You get a 60 to 90 second explainer you can post, not a raw clip you still need to edit.

How much does it cost?

Plans start at $9 a month, and every plan starts with a 7-day free trial that includes 350 credits. An explainer uses credits per second of finished video, all in: script, voiceover, scenes, captions and export. A 30-second explainer over stock footage is about 112 credits, and a 30-second explainer with AI scenes and voiceover about 612. The app shows the exact credit cost before anything is made. Run out? Add credits any time, from $5. See MakeAIVideo plans and pricing.

Can I make online course lessons with AI explainer videos?

Yes, for lessons that teach structured information: a concept, a framework, a definition, a process. Type the concept into the Explainer tool for a 30 to 90 second lesson, or paste the lesson script into Script to Video to keep your exact words for up to 10 minutes. Download SRT or VTT caption files alongside the MP4 for your course platform. Lessons that sell on your personality are better recorded yourself.

Can an AI explainer replace a screen-recorded software tutorial?

No. MakeAIVideo builds scenes from stock footage or AI-generated video, not from your screen, so a click-by-click software walkthrough still belongs in a screen recorder. Use an explainer for the concept around it: what the feature is for and when to use it.

Is MakeAIVideo product demo software?

It makes one kind of demo: the scripted, narrated demo video for a pricing page, an outbound email, an ad or an onboarding flow. It does not build interactive click-through tours of your product or record personal rep videos. The Product demo tool turns a description and product photos, which guide the visuals, into a narrated video.

Can I re-render a SaaS explainer when our positioning changes?

Yes, and that is the main reason to make it this way. Change the headline line or a feature in the script and generate again from your credits, with no agency revision cycle. The app shows the cost before you generate.

Should a SaaS explainer show our real product screens?

If your UI is stable and polished, real screens add credibility, so record them and cut them in with an editor. MakeAIVideo shows the idea with stock footage or AI scenes instead of your interface, which is safer while the UI is still changing.

Do I need to disclose that an explainer was made with AI?

Making the video with AI is not what triggers the FTC's rules; endorsements are. If the explainer includes a customer testimonial or a student result, the FTC's Endorsement Guides apply however the video was made: a results claim is usually read as typical, so hold proof or state the generally expected result plainly.

What happens when I run out of credits?

Nothing is lost. Your account and finished videos stay exactly as they are, and your plan's credits reset on your next billing date. Run out? Add credits any time, from $5.

Concept in. Finished AI explainer video out.

Start a 7-day free trial with 350 credits. Plans from $9 a month, and you can cancel anytime before the trial ends.